Client: Cape Town Society for the Blind (CTSB)

Brief: By this stage, the CTSB website had run its course. It was also time to build up the e-commerce component of the site. The website needed to show that the ultimate goal of this extraordinary organisation is to give vital support through learning and practical skills so that blind and visually impaired persons can live to their full potential whilst being happy, independent and productive citizens.


Solution: We spent a lot of time with the staff and beneficiaries, just listening to their stories. We also discovered that there are amazing photographic opportunities with the CTSB campus, so we carefully photographed people who are blind or visually impaired. We also moved the e-commerce shopping experience up a notch with easy-to-use functionality and striking images, while making the entire process of buying seamless. We then spent significant time with leaders crafting the giving section, so that whoever is inspired can partner with CTSB in a variety of ways.