Client: Cape Town Society for the Blind (CTSB)
Brief: It was time to build up the e-commerce component of the CTSB site. The website needed to show that the ultimate goal of this extraordinary organisation was to give vital support through learning and practical skills, so that blind and visually impaired persons can live to their full potential whilst being happy, independent and productive citizens.
Solution: We spent a lot of time with the staff and beneficiaries, just listening to their stories and discovered that there are amazing photographic opportunities at the CTSB campus. We moved the e-commerce shopping experience up a notch with easy-to-use functionality and striking images, while making the entire process of buying seamless. We then spent significant time on the ‘giving section’, so that whoever is inspired, can partner with CTSB in a variety of ways.