What
LIFEbrand is a communications agency that works exclusively with brands that are driving positive change in the world.
We believe that non-profits, social enterprises, causes, foundations,
trusts, and educational institutions can only reach their highest potential when . . .
BRAND DEVELOPMENT
& BRAND REVAMPING
CONTENT DEVELOPMENT,
DESIGN & MANAGEMENT
BESPOKE DESIGN &
PUBLICATIONS
WEB DEVELOPMENT
& MANAGEMENT
VIDEO STORYTELLING
CAMPAIGN & MEDIA
MANAGEMENT
LIFEbrand is a communications agency that works exclusively with brands that are driving positive change in the world.
We believe non-profits, social enterprises, causes, foundations, trusts, educational institutions, and corporate CSR departments only reach their highest potential if their stakeholders understand the importance of their work – not just what they do, but why it matters. This helps to create a more equitable, cleaner and just world, while creating and growing sustainable, future-proof brands.
Every day we help non-profits and other inspiring organisations determine the brand for which they want to be known as they grow into their vision. We do this by breathing life into their brands through communications, logo design, content creation, web design, transmedia storytelling and more.
As a result, our clients successfully raise more funding and attract the support they need to reach their goals. Ultimately, it’s about those who benefit from these organisations.
Brand Development & Brand Revamping
You may need a new brand conceptualised, or perhaps your current brand does not reflect the future vision of your organisation. Either way, you are at the right place!
Great brands effectively communicate who and what they represent, helping organisations tell their story in a moment of time. Developing great brands requires a great process, one we have refined and improved over many years.
Through research, ideation, concept development, user testing and that elusive ‘special sauce’ of creativity, your brand can become the singular expression of your organisation’s philosophy and aspirational goals.
Bespoke design & publications
We would love to breathe life into a custom design task you may have for us. From single once-off illustrations to infographics, a series of icons or annual reports, we have your back. The unique appeal of an intricate, bespoke illustration could very well be the thing to differentiate your communications from the rest of the competition.
Video Storytelling
Video storytelling is becoming the most effective way a non-profit can maintain awareness in the hearts and minds of its stakeholders. It also is a major component in fundraising or crowdfunding campaigns in connecting to potential donors.
We believe non-profits should have access to high-quality videography. By combining the remarkable technology available in today’s digital cameras with an experienced and creative eye, we can bring your vision to life in HD or 4K, with silky smooth audio and custom post-production. We have the capability to showcase your story with 2D animation as well.
Humans are captivated by stories, and non-profits have the most remarkable stories to tell. We can help you write the script, storyboard the shots, and direct the whole production from start to finish. Then, we’ll handle the editing to create a captivating visual experience that will leave a significant impression on anyone who watches it.
Content development, design & management
You are your brand. Get personal. People don’t relate to corporations; they don’t connect with companies. They connect with other people. By showcasing what you’re passionate about and what’s important to you – your “why” – we tell your story and generate ongoing content.
Across every aspect of your content strategy, our proven best practices and ability to leverage trending topics culminate in content that gets results.
Social media management
Newsletter Design & Management
Graphic Design
Web Development & Maintenance
Our website development and management services are customised for each client depending on their starting point, goals and objectives, resources, and budget. We want to create a website that is simple and clearly communicates what your organisation does.
We also realise that donors and other stakeholders need to navigate your website seamlessly to find the information that they need to make an informed decision. Not only do we want your website to look fresh and give users a great experience, but we also want to enable users to access vital documents, see the progress that has been made, click through to social media or other platforms, purchase products, or simply give a donation once they buy into the heart and vision of your organisation.
Since we deploy the latest tools and technologies, we are able to develop sites using a lean and agile approach that saves time and money (e.g. no complex specification document, no wireframes, no need for extensive testing across multiple browsers and devices). Additionally, given our belief in education, empowerment and emancipation, our objective is to design sites that clients can manage themselves, without having to rely on us for every change (especially minor ones).
Campaign & Media Management
One area that is particularly unique to LIFEbrand is that we are able to really understand our clients’ brands and the spaces they operate within, in an intimate way. We have intricate media experience and expertise. We combine these skills and create multimedia campaigns for our non-profit clients, and we use our relations from the last 15 years within the media space and garner free advertising for our non-profit clients.
We harness insights and develop customised multi-media campaigns across print, digital, social media, out of home, radio and television and garner exponential coverage for non-profits.
Through partnerships, we have been able to secure tens of millions of rands in media value for non-profit organisations.