& Reports

Client: Peninsula School Feeding Association (PSFA) 

Brief: We had to create an annual report for the PSFA’s 60th birthday. The document needed to reflect all major milestones through the six decades. It was important that the children were the heroes. The report had to thank all stakeholders, provide clear financial records and then lead associates to action and join hands with the PSFA over the next 60 years. 

Some milestones included: that the PSFA had served just short of a billion meals and fed over 1.7 million children. By providing two warm nutritious meals daily at school, they had given these children a platform to succeed.

Solution: We kept a minimal feel by using striking images, but the faces of the healthy, happy children would speak a thousand words. We then scanned pivotal articles that summed up vital history and milestones and contrasted the old history with a modern colourful logo and “look and feel” throughout the publication.

View the entire report here.