Client: Peninsula School Feeding Association
Brief: This annual report marks our 60th birthday. We have served just short of a billion meals and fed over 1.7 million children. By providing two warm nutritious meals daily at school, we have given these children a platform to succeed. The document also has to reflect major milestones through the six decades. The children have to be the hero of the communication item, and the report must thank all stakeholders, provide clear financial records and then lead stakeholders to action as they join hands with the PSFA over the next 60 years.
Solution: We kept a minimal feel by using striking images, but the faces of the healthy, happy children speak a thousand words. We then scanned pivotal articles that summed up vital history and milestones and contrasted the old history with a modern colourful logo and “look and feel” throughout this publication.