Infographics

Client: The Message Trust

Brief: In alignment with our annual fundraising event, vision night, we want to create an easy-to-use visual campaign that allows our donors to give and also receive awards. We need a minimalistic infographic using coffee cups which will relate to giving. These will be used in our presentation, but we will also hand out cards, and when donors sign up they will be giving a loyalty card with coffees as rewards.

Solution: We had spent a lot of time within the Mess café and knew the brand well. We then replicated the actual cups within the coffee shop to come up with powerful graphics that linked giving to the cause.